In a groundbreaking initiative, Katie and Graham Tatham have launched the Waiting To Live campaign, which aims to raise awareness about child organ donation and provide support to children waiting for life-saving transplants. Inspired by their own son Ralph’s battle with liver cancer and the subsequent need for a multi-organ transplant, the couple embarked on a mission to bring attention to the urgent issue.
The heart of the campaign lies in a collection of handmade dolls that resemble the children awaiting transplants. These dolls wear badges inviting passers-by to scan a QR code and listen to audio recordings featuring real stories from children in need of organ transplants. By humanizing these children and giving them a voice, the campaign aims to elicit empathy and inspire action.
The Tathams, in collaboration with the marketing agency Wunderman Thompson UK and numerous craftsmen and suppliers, have quickly organized the campaign within a few months. The dolls, including one for Ralph, will be displayed at Great Ormond Street Hospital—a fitting tribute to the institution that has supported the Waiting To Live movement and provided care for many of the children involved.
Q: What is the Waiting To Live campaign?
A: The Waiting To Live campaign is an initiative created by Katie and Graham Tatham to raise awareness about child organ donation and support children waiting for life-saving transplants.
Q: How does the campaign raise awareness?
A: The campaign showcases handmade dolls that resemble children waiting for organ transplants. These dolls wear badges with QR codes, allowing people to listen to real stories from these children.
Q: Who is involved in the campaign?
A: The Tathams partnered with Wunderman Thompson UK, craftsmen, and suppliers to bring the campaign to life. Great Ormond Street Hospital also supports the campaign.
Q: Why is the campaign important?
A: The Waiting To Live campaign aims to normalize conversations about child organ donation, encourage registration as organ donors, and ultimately save lives.
Q: How can people support the campaign?
A: Individuals can support the campaign by spreading awareness, having conversations about organ donation, and considering registration as organ donors.
Through this innovative campaign, Katie and Graham Tatham hope to change perspectives and foster a culture of open dialogue surrounding child organ donation. By understanding the dire need for organs tailored to children’s specific requirements, the public can play an active role in potentially saving the lives of countless young individuals. Waiting To Live has the power to transform the future of organ transplantation, giving hope to families who are currently enduring this challenging journey.