New Nicotine Products: Marketing to Youth Raises Concerns

New Nicotine Products: Marketing to Youth Raises Concerns

The recent emergence of new nicotine products on the market has raised significant concerns among health advocacy groups. These products, such as Imperial Tobacco’s Zonnic, have been approved by Health Canada but lack effective regulations to prevent their sale to individuals under the age of 19. The Alliance for the Control of Tobacco (ACT) is sounding the alarm, highlighting the need for stricter regulations to protect youth from potential harm.

While these nicotine pouches are being aggressively marketed as aids to quit smoking, ACT cautions that their efficacy and potential health effects remain largely unknown. The lack of substantial research on these products is worrisome, considering their increasing popularity among young people. ACT points out that the attractive packaging and appealing flavors of products like Zonnic make them particularly enticing to youth, which further exacerbates the issue.

ACT is urging the federal government to reclassify these nicotine pouches as prescription products, aiming to restrict their accessibility to minors. Simultaneously, they are calling on provincial retailers to exercise vigilance and refrain from selling these products, along with other nicotine-based items, to anyone under the legal age of 19. Heightened awareness and responsible action from both regulatory bodies and retailers are essential to mitigate the potential risks associated with these new nicotine products.


Q: What are nicotine pouches?
A: Nicotine pouches are small, pre-portioned pouches that contain nicotine. They are usually placed inside the mouth between the lip and gum.

Q: Why are nicotine products concerning?
A: Nicotine is an addictive substance that can have detrimental health effects, especially on young people whose brains are still developing.

Q: Why is ACT calling for reclassifying nicotine pouches as prescription products?
A: ACT believes that stricter regulations, such as classifying nicotine pouches as prescription products, can help reduce their accessibility to minors and protect youth from potential harm.

Q: What can retailers do to address this issue?
A: Retailers need to be vigilant and refrain from selling nicotine products to anyone under the legal age of 19 to prevent youth access to these potentially harmful substances.

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