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www.expresshealthcare.in INSIGHT INTO THE BUSINESS OF HEALTHCARE
November 2008  
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Home - Market - Article

Expansion

Philips Opens Advanced Healthcare Technology Factory in Brazil

First Magnetic Resonance and Computed Tomography plant in Latin America

Royal Philips Electronics recently celebrated the opening of the first Magnetic Resonance manufacturing facility in Latin America. The new factory demonstrates the company's commitment to provide advanced healthcare solutions to emerging markets. Customers across Latin America will benefit from shorter delivery periods and reduced equipment costs. The factory also contributes to the development of Brazil's high-tech industry, as well as to the regional economy in the state of Minas Gerais, where the facility is based.

From November the plant will also produce Computed Tomography devices. It will be the only site in Latin America manufacturing the two types of equipment, and one of only a few facilities manufacturing such devices in the world. The new production plant was built at the former site of VMI Sistemas Médicos, a Brazilian diagnostics equipment manufacturer acquired by Philips in 2007.

"The use of advanced diagnostic equipment such as the devices that will be manufactured at the new facility is well established in hospitals across the region," said Daurio Speranzini Júnior, Vice President for Philips Healthcare in Latin America. "This factory is part of Philips' strategy to offer the right solutions in the right markets, and reflects our belief in the growing importance of emerging markets such as Latin America," he added.

Magnetic Resonance and Computed Tomography are advanced imaging systems that are used to diagnose diseases and investigate injuries. Magnetic Resonance scanners are particularly used for viewing the structure of the body's soft tissues, as well as the functioning of the body's organs. Computed Tomography is used to generate three-dimensional images of many of the body's structures, including bones, organs and the circulatory system.

Three types of Magnetic Resonance device will be manufactured in Brazil: the Intera 1.5T and Achieva 1.5T and 3.0T. Initially, 70 percent of the components for the devices will be imported, but Philips' intention is to increase the proportion of locally-produced components to 60 percent by mid-2010.

The company is currently identifying and equipping locally-based factories to enable them to manufacture many of the highly advanced components used in the devices. "In a sense we are going through the same process that the Brazilian automobile industry underwent a few decades ago — by strengthening a specialised industrial sector we can position the country amongst the leading manufacturers of medical equipment globally," added Speranzini.

The delivery time of the products is set to be substantially reduced from eight months to 30 days. There will also be a reduction of around 15 per cent on the final price of the Magnetic Resonance equipment due to a combination of reduced taxes and lowered production costs.

EH News Bureau

 


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