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Technology
Philips Launches its First Patient Monitoring System in India
Targets a market share of 40 per cent by 2010 in the Indian
patient monitoring equipment market
Royal
Philips Electronics announced a series of new portable, compact patient monitors
that provides a reliable, yet affordable means to observe and care for patients.
Now available to healthcare providers in India, the new Philips SureSigns VM3
is the first Philips patient monitor designed for emerging markets like India.
With a growing per capita income and adoption of new lifestyles, healthcare
services in India are rapidly changing. In order to meet the increasing demand
for quality care, people in urban areas have seen the construction of new, state-of-the-art
hospitals and associated satellite facilities, while others are increasingly
seeking care at smaller nursing homes and clinics. This has fueled the demand
for healthcare equipment across segments and the growth of the Indian patient
monitoring equipment market is estimated to reach $42 million in 2010. Philips
plans to garner a market share of 40 per cent by 2010 through its diverse range
of patient monitoring equipment.
The SureSigns VM3 leverages the high-quality platform of Philips' industry
leading patient monitoring portfolio," said Anjan Bose, Senior Director
and Business Head, India, Bangladesh, Sri Lanka and Nepal, Philips Healthcare
India. "Combining advanced software and technology in a compact economical
package, the VM3 is the perfect solution for caregivers across the wide variety
of clinical environments we see here in India. This launch reaffirms our commitment
to the Indian market, leveraging Philips' global expertise to introduce technologically-advanced
offerings tailored to this market," he added. High-end patient monitors
are out of reach for many small to mid-sized clinics, forcing doctors and nurses
to apply treatment only based on visible symptoms. On occasions, this means
they must wait for a patient's condition to deteriorate before changing treatment.
Philips is known globally for its cutting edge monitoring technology and
the strong after sales support with back-up in India, have made us active users
of SureSigns monitors. Further, the monitoring parameters of SureSigns closely
relate to the clinical findings and that speaks highly for the algorithms devised
and designed by Philips Healthcare," said Dr Chandrasekhar, Head of Department,
Anesthesia, Osmania General Hospital, Hyderabad. With access to more affordable
patient monitoring equipment, clinicians have the ability to observe a patient's
vital signs and make more informed, timely decisions about patient care.
Built on a strong heritage and industry leadership in patient
monitoring, the Philips SureSigns VM3 offers ECG, respiration and pulse oximetry
in one user-friendly, compact monitor that helps provide quality care in almost
any clinical setting. It offers vital signs measurement and monitoring in an
easy-to-use system that can be used in various departments throughout the hospital,
nursing homes, private practices and rural clinics, as well as ambulances and
mobile facilities. Like all other Philips SureSigns products, the VM3 is easy
to set up, learn, use, and support, with intuitive navigation and color displays
that are bright and easy to read, even in low-light situations. In addition,
Philips also launched the SureSigns Vital Signs Viewer (VSV) to complement their
entire VM-series patient monitors. The VSV is an affordable, reliable and simple
way to provide the benefits of central viewing and alarming without the complexity
and expense of a traditional PC-based central station. With sales of Euro 27
billion in 2007, the company is a market leader in medical diagnostic imaging
and patient monitoring systems, energy efficient lighting solutions, as well
as lifestyle solutions for personal wellbeing. Philips is a leading supplier
of patient monitoring equipment with 38 per cent market share in 2007 and having
installations across India in leading hospitals as well as remote areas. Philips
has introduced several new patient monitoring products in the last six months
to further expand its presence in India. These include IntelliVue MP2, IntelliVue
X2, IntelliVue MP5, SureSigns series and Avalon FM20 Fetal monitors.
EH News Bureau
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