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Partnership
Strategic Marketing & Distribution Alliance for 'Accu Check - Go'
Roche Diagnostics and Mankind Pharma recently announced an exclusive marketing
and distribution agreement wherein the latter will undertake marketing and distribution
activities for 'Accu-Chek Go', a newly launched blood glucose monitoring device
by Roche Diagnostics, in India.
With Mankind's strong distribution and marketing force, Accu-Chek Go will be
available across 500 cities in India. The purpose of this co-operation is to
raise awareness for diabetes and to spread the message of self-monitoring in
Indian homes. Both parties have the declared goal to enable people with diabetes
leading a life as normal as possible despite their condition and to provide
efficient and effective diabetes management solutions to them in metros, mini
metros and rural towns in India.
Said Sanjeev Johar, Asia Pacific Regional Head, Diabetes Care, " This
arrangement provides India's vast urban and suburban areas access to our best-in-class
products and services, and aligns perfectly with our philosophy of meeting 'unmet
needs' in our chosen markets."
Said RC Juneja, Managing Director, Mankind Pharma, "The synergy between
Mankind and Roche to provide best solutions in diabetes management is ideal
for both parties."
"Accu-Chek Go" is a new, fast, low blood volume system that offers
advanced and accurate testing with its hygienic test strip ejection and customisable
safety settings. The small, sleek Accu-Chek Go gives competent support to people
with diabetes: the meter features an adjustable personalised blood glucose target
range and its 'alarm clock' function has four individually programmable alarm
times. In addition, the Accu-Chek Go meter offers even more features that make
monitoring blood glucose levels convenient and reliable: the test strip's capillary
fill function means the application of blood is fast, easy and hygienic; reliable
results are ready in about five seconds; and the strip ejector allows to dispose
of used test strips without handling them.
EH News Bureau
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