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Care Hospital, Banjara Hills
The
Care Group acquired a 5-star hotel premises at Banjara Hills, Hyderabad in 2001
and converted it into 325-bed multi-speciality Hospital over a period of three
years. "This marked an important milestone in transiting from single speciality
to multi-speciality in the history of Care," says Dr Krishna Reddy, CEO
and MD of Care Group of Hospitals, who was one of the founder members of the
Group. Further growing, it opened a 100-bed unit at Vijayawada in 2005.
Focus and Innovation
"We
have consistently adhered to the path of correct medical practices"
- Dr Krishna Reddy
CEO and MD
Care Hospitals
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Care has a core ideology 'Patient first, above our own
interests' and a core purpose'To practice medicine the way it should be'.
"We have consistently adhered to the path of correct medical practices.
We are also evolving a unique model to meet the challenge of balancing the interests
of all stakeholders, while keeping the interest of the patient in the center,"
says Dr Reddy. Care Group believes that 'a Good Conscience can mean Good Business'.
Care Hospital has been instrumental in pioneering many techniques
and has brought in various technologies. It houses the team that performed the
first Percutaneous Transluminal Coronary Angioplasty (PTCA) in the country,
when the team was at Nizam's Institute of Medical Sciences. The team developed
the first indigenous coronary stentthe Kalam-Raju Stentnamed after
the two visionaries behind the projectDr APJ Abdul Kalam and Dr B Soma
Raju, who also is the founder member of Care Group. Robotic mitral valve replacement
was also done for the first time in the country here.
Hurdles
Dr Reddy says that the first hurdle was to venture in a contra
fashion of adherence to correct medical practices and still succeed. It was
overcome by being prepared for a longer haul and persisting with ideals. The
next hurdle was the transition from single to multi-speciality hospital, especially
in bringing the new professionals in same alignment on mission and ideology
and a model of teamwork.
The third hurdle was to learn the science and art of business
management through good corporate governance. The fourth and the most
testing times came from the media over two unfortunate incidents involving prominent
personalities, where we could not have done anything different than what was
done in the best interests of the patients. We overcame the events by insisting
on nothing but the truth," informs Dr Reddy. The last hurdle was in handling
internal restructuring, which was done with the help of colleagues and friends.
Growth Plans
Dr Reddy reveals, "We are adopting a two-pronged strategy
of maximising efficiency and innovating in capacity building to handle growth.
We are not only tapping the growth within the state, but extending our footprints
to other states. We are gearing up internally through strategies for operational
excellence, human resource development, good clinical governance, and a robust
technology backbone."
Future Plans
The vision for the next decade is to extend delivery networks
across the width of the country from primary care to secondary care to tertiary
care to home care, along with an integrated educational, training, and research
programmes. Care dreams to be the model in healthcare.
"Considering the nature of our mission and ideology,
it will be a slow but steady process to realise the dream," says Dr Reddy.
Concrete short-term plans are to cover every state in the South and Central
India during the coming year and then progress further during the next three-five
years to the rest of the country.
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