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Signs
of the Times
Signages in hospitals today have evolved from mere guiding
signs to ones conveying the personality of the brand as well
as adding to the customer experience, discovers Sonal Shukla.
Arming
for Disaster
With accreditation becoming popular, corporates are gearing
up to update their Disaster Management Plan. Nancy Singh showcases
one such plan at Fortis Hospital, NoidaThe world is not a
safe place. Earthquakes, landslides, cyclones are common occurrences,
and man-made disasters like bomb blasts, fire, building collapses
add to the woes.
Deer
Doctor: Pets as Therapy
Interested to see the therapeutic power of love, happiness
and care? Visit the Pet Therapy Division of Bangalore's St
John's Hospital, recommends Nancy Singh
Should
Hospitals Increase their Spending on Marketing?
Though most hospitals groups are aggressively planning their
expansion, marketing their service remains to be the traditional
word-of-mouth. Most hospitals spend a meager amount on marketing—around
two to three per cent of their revenue. In a competitive environment,
should hospitals spend more on marketing? How much should
they ideally spend? We ask the experts…
Make
Way for Clinical Pathways
A well-designed clinical pathway should capture 60-80 per
cent of patients within a defined population.
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