Launch

Sadhrta-Samina launches Royal Sleep System in India

Sadhrta-Samina, a joint venture between Sadhrta Retail Pvt Ltd and Samina Productions and Handels GmbH, recently announced the launch of a new bedding system in India, Sadhrta Samina Royal Sleep System. Designed by a European sleep psychologist, Günther W Amann-Jennson, the Royal Sleep System meets all the well-known orthopaedic, materials-related, living-biological and bio-energetic requirements for providing the best possible sleep quality. Amann-Jennson said, "Samina's company mission is to help as many people as possible achieve a better level of sleep, health, more vital energy and personal success."

The concept of bio-energetic sleep was developed by Amann-Jennson between 1983-1988 after several years of studies and practical experiences in the fields of health, construction, living and sleep biology, psychology, sleep medicine, orthopaedics, bed climatology, natural material, and bio-magnetic field therapies. Revealing illuminating statistics, Amann-Jennson said that about 30 per cent of the male population and about 40 per cent of the female population suffers from sleeping disorders while asleep. People with a sleep deficit manifest the same behavior as a car driver with an alcohol value of 1.0/1,000. Almost 15 per cent of all car accidents are caused by second sleep (tiredness, insufficient or bad quality sleep).

Priced at Rs 2,98,991 for a single bed and Rs 3,63,121 for a double bed and king size at Rs 4,37,415, the entire Sleep System, which includes the slat frame rubber matters, virgin wool pad, railing system, reading upright, duvet and standard pillow is based on the concept of bio-energetic sleep founded by Amann-Jennson.

EH News Bureau