Apollo Hospitals, Dhaka Gets A New Marketing Head

Sandeep Dogra, Head, Marketing, P D Hinduja Hospital, Mumbai has joined Apollo Hospitals, Dhaka as General Manager, Marketing. He has worked with Wockhardt Hospitals, Mumbai before joining Hinduja Hospital.

Not daunted to move to a new country along with his family, he tells us,"Most of the people working with me in Dhaka are expats." Considering the different socio-economic and political conditions, will his marketing strategies vary? "No, marketing mantras are more or less the same everywhere," he avers.

His prediction for the future of healthcare marketing is that it will become less subtle and more aggressive. "Hospital marketing will assume more importance in the future," opines Dogra.