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Issue dtd. 15th to 31st January 2005
INSIDE
FROM THE EDITOR'S DESK
IN THE NEWS
BRANDING
BRAND MANAGEMENT
MARKETING
MEDICAL TOURISM
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PHARMA
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 From The Editor’s Desk
Satisfied patients are brand ambassadors
Express Healthcare Management (EHM) completes five eventful years this January. It has come a long way since the early days when the Business Publication Division of the Indian Express Group was the first in India to provide a fortnightly newspaper for the healthcare professionals.

Cover Stories

Hospitals eye branding to differentiate themselves
Hospital marketing comes of age

Hospital Branding

‘Branding is empowerment of the Indian healthcare consumer’
Fundamentals of brand building
Brand Management

Building brand image for hospitals
The Manipal brand is a promise to our customers
Brand management of hospitals
Hospital Marketing

‘Indians don’t like hospitals hard-selling themselves’
Credited with streamlining the marketing department of P D Hinduja Hospital, Mumbai, its marketing manager Juhi Bhandari takes immense pride in stating that the hospital was the first one in the city to have a full fledged marketing department.

Medical Tourism
India: Untapped potential in the medical tourism market
The Indian healthcare market is Rs 15 billion and growing at over 30 per cent every year. Indian private hospitals are increasingly finding a mention in the travel itineraries of foreigners, with the trend of medical tourism catching up in the country. If industry estimates are to be believed, the size of the medical tourism industry stands at Rs 1,200 - Rs 1,500 crore (Rs 12-15 billion).
Focus

Need for evidence-based medicine
Within the ever evolving vista of healthcare management, there is a yet new entry. That of ‘Evidence based Medicine’, or the better known: ‘EBM’. Some of us may comment- “we already know about it” Fair enough. But has the industry begun to imbibe it yet?

Pharma

NCAER to study HR requirement in pharma, biotech sectors
Schedule M implementation gets six months extension
Scope for Indian cos to stop outlicensing of molecules: Dr Anji Reddy
DST to consult industry on R&D fund
In The News

OPD services in govt hospitals get computerised
Media and government plans to address HIV/AIDS in India

Events

Events

Products

Products

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