Techno-Med
A Special Feature on Medical Equipment Technology

“We exist because of our customers”

Anjan Bose, the managing director of Datex Ohmeda, has more than 25 years of experience in Indian and Asia Pacific Healthcare markets. He is also the chairman of the Medical Equipment Division of CII.

Datex-Ohmeda India Instrumentarium Corpor-ation is an international healthcare company concentrating on selected fields of medial technology manufacturing, marketing and distribution. The company’s core business is in the anaesthesia and critical care segment, represented by Datex-Ohmeda Division.

Customer satisfaction is the brand vision, which gives the workers of the company a sense of purpose and expresses it’s aspiration.

It is the driving force behind Datex-Ohmeda India’s commitment to excellence in customer care - the biggest accomplishment for the company in the last few years. It also serves as a powerful message for the company’s customers too.

Can you give an overview of Datex-Ohmeda India?

Datex-Ohmeda India is recognized as a top leading solution provider in the fields anaesthesiology, critical care and medical gas pipeline projects. The wide range of products include integrated anaesthesia solutions and equipment, critical care monitoring systems and ventilators, pulse oximeters and supplies and accessories for anaesthesia, intensive care units and sub-acute care.

With offices in New Delhi, Kolkata, Mumbai, Chennai, Bangalore, Hyderabad, and service associates present all around India, a large installed base of equipment and systems in both government and private Hospitals, Datex-Ohmeda can be proud of it’s contribution to Indian Healthcare. With nearly 100 employees and more than 100 channel partners spread evenly in all the regions, Datex-Ohmeda-India’s focus has been to offer “optimum solutions with care” to the healthcare deliverers and ultimately to the patients in this country. Apart from selling, servicing and management of projects involving imported equipment from various factories in Europe and US, it has OEM manufacturing facilities for Boyle’s Apparatus, an economic anaesthesia solution ideal for Indian market.

Datex Ohmeda is a known name in the healthcare industry today. What do you feel is the secret of your success?

We exist because of our customers. Our company is ’devoted to caring for life’ hence customer care has been a major focus area for us. Through hiring of competent people, product services, clinical trainings, setting up customer care centres as the nodal point for addressing all customer issues, addressing key issues like spare parts availability with positive steps and necessary investments, covering the installed base through a well-qualified team of engineers and authorised customer support network and through an all-pervasive ’CAN DO’ spirit and solution-oriented attitude, Datex-Ohmeda India is rapidly becoming a leading benchmark in the medical industry of India today.

Any significant achievement you would like to mention?

We have succeeded in building excellent brand equity in the Indian Healthcare market. Today, Datex-Ohmeda’s name is synonymous with leadership in anaesthesia, critical care and medical gas pipeline - some of the critical components in any hospital of India. This has been possible through the untiring efforts towards building partnerships with the healthcare deliverers, understanding their needs, working hand-in-hand with them in designing and implementing solutions for their needs and through positioning ourselves as the technology and clinical solution leader.

Where do you see Datex-Ohmeda in a few years time?

We want to continue and build on our position of being a benchmark company of the industry in our chosen segments. This will be done by continuing to focus on high-quality customer care, clinical/ technology leadership and by optimising the delivery chain to make our operation even more cost-effective. This, we believe should continue to give us the high-end double-digit growth along with the installed base all around the country in secondary and tertiary hospitals, both government and private.

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