Apollo to tap $ 250 billion BPO market
P Ram Kumar - Hyderabad

Apollo International Health Services of the Apollo Group of Hospitals is aiming at tapping the huge potential of medical Business Process Outsourcing (BPO) market. For this purpose, the Apollo Group has entered into a partnership with two global players in healthcare, Health Services America, a chain of hospitals, and Medstaff International, an insurance company, US. According to sources in Apollo, the two institutions will outsource to Apollo hospital activities like billing, documentation of clinical and administrative records and coding the innumerable medical process. The main objective of outsourcing their activities is to cut cost. Outsourcing these critical activities to an

efficient and experienced partners at economical rates is an attractive option for large healthcare institutions.

According to the source the BPO market is huge estimated at US $ 250 billion. India has an excellent opportunity to have a major share of this market because of its IT capabilities and economical costs. Apollo Hospitals expects to tap a significant share of this business. However, the exact worth of business that is to be tapped by Apollo in the BPO market, is not known.

Apart from being an exciting financial prospect, this opens up new avenues of employment in India and contributes significantly to the forex earnings, the source pointed out. “We are the largest healthcare group in India with strong domain knowledge and experience.

The Apollo Group had a pool of over 12,000 trained medical personnel and was billing and collecting for 8000 patients a day since more than a decade.” It is processing health insurance claims for 1.4 million lives.

The remote IT enabled services division of Apollo Health Services Ltd is a business process solution and service provider that aims at helping healthcare providers save time and money by taking over their non-core activities like billing, coding, etc.

The Apollo Group internally processes payroll for over 20,000 people every month spread across 15 locations in India without any delay. It desires to provide the same level of services to the healthcare providers in the US.