CPI unveils health check-up package for senior citizens
Sneha Chrysolite Paul - Chennai

The concept of positive healthcare is fast catching on the Indian mind. People don’t just want to live longer, they want to be healthy as well. In an effort to help the senior citizens of the country achieve this, the Corporate Physicians International, whose Indian chapter is based in Chennai recently unveiled their Senior Citizens Product.

The product is basically a health check-up package. Neeraja Shetty, country manager, CPI, claims that this product is pro-active in nature, unlike the others that are reactive. “Under a reactive program the cardholder comes to us only when are sick or need some medical treatment. But in a proactive program a person need not be sick to avail the benefits offered by the program,” explains Shetty.

CPI’s modules involve regular health check ups. This referral services company has developed a module that is friendly to the target audience. CPI also promises to offer general practitioners for house calls, door delivery of medicines over a phone call, diagnostic services at home, simplified and priority admission at hospitals, assistance in emergencies, special discounts in select hospitals and appointments with leading consultants.

An individual’s medical check-up details are stored in the computer in a web-enabled form thereby enabling the client to check on his results from his residence or place of stay anywhere in the world. The cardholder is then put into a respective program or module that suits him best. “Depending on the health conditions of a particular client and the medical advice procured by our experienced physicians we place the clients under different modules,” explains Shetty.

CPI follows a set protocol for the Senior Citizens Product. During the first examination all cardholders are required to undertake a haeomogram, lipid profile, ECG and a GTT. If the results are normal then the client is given a regular opthal exam, three additional home visits by the physician to check the BP and a year end consultation at the hospital. If the client is said to have hypertension, the product offers an alternate monthly visit by the physician, six BP check ups, two ECG checks, one lipid profile, one liver unction test and one ophthalmic consultation at a hospital. For a diabetic client, the product offers alternate monthly visit by physician with BP and diabetic check, one ECG check, one liver function or lipid profile and one ophthalmic consultation at hospital. For a client with a cardiac problem the product promises three lipid profiles, three ECG, one ophthalmic exam at hospital and one tread mill if needed. Offered at a rate of Rs 5000 per annum, CPI is promoting the brand through telemarketing. The program started in Chennai hopes to hit the other metros where the company’s services are available - Delhi, Bombay, Chennai, Bangalore and Hyderabad. The cardholders have local call access from any part of India through a toll free number. CPI also helps out the clients with a medical insurance cover if asked for by the client at no extra charge than the amount to be paid to the insurance company.

Speaking on the scope of referral services Neeraja asserts, “I think if you look at the whole industry there is a huge potential because out of a billion people the number of organisations running these services are only a handful. The demand is much more than the supply available at the moment. Even in Chennai we hope to have at least another 10,000 database in the coming year. We intend to have this model in every metro.”

CPI was conceived in 1998 by a group of eminent physicians from around the world.

Headquartered in Singapore they started operations in India in March 2001. They are a global healthcare facilitation company that provide a network connecting individuals with quality medical institutions and medical related services. CPI offers their services through local offices and call centres, staffed with call handlers called the Patient Care Managers (PCMs). The PCMs are networked globally using a VPN and are operational 24 hours a day and seven days a week.